PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Who’s who on your advertising team: partnerships and promotions manager” by Pekoe Group’s Brenna Corporal for Broadway News — Successful Broadway marketing isn’t just about ads, it is about relationships. That is where the partnerships and promotions team comes in, sitting at the intersection of brand strategy, community engagement and audience growth. The overall goal of the partnerships and promotions team is to expand awareness and build word of mouth by establishing relationships with brands, organizations and groups that share similar values and comparable audiences with the show. The partnerships and promotions manager is a key part of that team, working under the director of partnerships and promotions... Click To Read The Full Article