PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “How TikTok is reshaping discovery for potential Broadway audiences” by Pekoe Group’s Carissa Ferguson for Broadway News — There’s a force with increasing influence on brand discovery and awareness: TikTok. TikTok was the first social platform to build its algorithm around showing content to non-followers. Instagram and Facebook have adopted a similar approach a few years ago, but before that, the Meta platforms presented feeds that only showed users content from accounts they followed. TikTok targeted non-followers first and and is still leading the pack, with its algorithm that can put your show’s content directly in the feeds of potential ticket buyers who don’t follow your show and may not know about it. Click To Read The Full Article