PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “The hidden costs of waiting to market a show” by Pekoe Group’s Chase Haylon for Broadway News — One of the most common questions we get from producers is: When should we start marketing? More often than not, our answer is simple: now. Unlike film or television, Broadway doesn’t have the benefit of massive advertising budgets or nationwide distribution. Marketing dollars are finite, which means the greatest competitive advantage a production can have isn’t necessarily by spending more — it’s by giving itself more time... Click To Read The Full Article