PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “What commercial theater can learn from nonprofit theater” by Pekoe Group’s Cody Andrus for Broadway News — To profit or not to profit? That is not the question — the question is what commercial theater can learn from nonprofit companies. Whether a particular show is premiering on or Off-Broadway, commercially or at one of New York City’s many nonprofit institutions, the goal is always the same: Reach audiences, sell tickets, repeat. How the two different spheres go about that aim can differ greatly depending on the size and scope of the show... Click To Read The Full Article