PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Organic vs. paid social media: What’s the difference and how do they work together?” by Pekoe Group’s Connor Santos for Broadway News — When we talk about social media marketing, “organic” and “paid” are often treated as two separate lanes. Organic is the content posted to a show's social channels without paid promotion, while paid social uses advertising dollars to reach targeted audiences. Both apply to content posted on a show’s official account... Click To Read The Full Article