PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “How to know if your digital ads are working” by Pekoe Group’s Dounia Benabdallah for Broadway News — In nearly every Broadway marketing conversation, the same question comes up: Are the ads working? It’s a reasonable question. The idea of an ad “working” has many metrics. But one metric that gets a lot of client scrutiny is ticket sales. Can we directly connect digital ads to ticket sales? Let’s start by looking at current consumer behavior... Click To Read The Full Article