PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Where Broadway should be advertising in 2026” by Pekoe Group’s Dounia Benabdallah for Broadway News — The most effective digital advertising platforms in 2026 are not simply the ones that generate the final conversion, they are the ones that help guide potential ticket buyers from first discovery to purchase. For Broadway marketers, success depends on understanding how each channel contributes to the overall strategy. Some platforms excel at reaching people who are already searching for a show, while others help introduce productions to new audiences and build interest before a ticket decision is made. This is where the digital marketing funnel plays an important role... Click To Read The Full Article