PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “How does AI actually help audiences discover Broadway shows?” by Pekoe Group’s Dounia Benabdallah for Broadway News — Broadway has spent years competing for attention across Google’s discovery ecosystem. Now, there may be a new gatekeeper in town, one that doesn’t even require audiences to know a show's name in order to find it. Someone can ask, “What’s the funniest Broadway show?” “What should I see for a date night?” or “I want something high-energy, what should I see?” Instead of scrolling through search results, they can get an answer from an AI platform. That change in platform affects how discovery works. The audience isn’t necessarily searching for a Broadway show anymore. They’re describing what they generally want and letting AI connect the dots... Click To Read The Full Article