PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Is AI affecting how we should spend our digital budget?” by Pekoe Group’s Dounia Benabdallah for Broadway News — Digital marketing has given Broadway more visibility into what is driving ticket sales. Because of the tracking built into digital advertising, we can see which campaigns, audiences and platforms are helping drive sales and use that data to put more money behind what is working... Click To Read The Full Article