PEKOE POV
PEKOE POV
“5 types of content shoots every Broadway campaign needs” by Pekoe Group’s Emily Mayo for Broadway News — The type of content your ad agency captures during photo and video shoots isn’t only a creative decision — it’s also a strategic one. Each kind of shoot serves a distinct role in building, evolving and sustaining a campaign. Understanding when to use each is key to creating campaigns that are effective throughout the show’s life... Continue Reading