PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Defining ad metrics: impressions vs. reach vs. frequency” by Pekoe Group’s Gabriel Berkowitz for Broadway News — There are numerous methods to gauge success of an ad campaign. And within the basic campaign objectives of awareness, consideration and conversion, there are distinct measures. Focusing on awareness, the three metrics to keep an eye on are impressions, reach and frequency. Understanding what these metrics represent and how they work together is integral to evaluating your campaign’s success... Click To Read The Full Article