PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Beyond promotion: How partnerships help Broadway shows build community” by Pekoe Group’s Jaelyn Alexander for Broadway News — Partnerships offer a way to bring a show organically into audiences’ lives, introducing it through their interests, experiences and networks. The right collaborations can help a show become part of communities and conversations it might not otherwise reach, while giving existing fans a new way to engage... Click To Read The Full Article