PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “The rise of YouTube as a Broadway advertising platform” by Pekoe Group’s Kayla Lopez for Broadway News — Introducing a show to someone who didn’t even know it existed is one of my favorite parts of working in Broadway advertising. Building awareness is a crucial starting point in every customer journey. For Broadway, YouTube has become one of the most effective tools to make that first impression... Click To Read The Full Article