PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “How to better harness the power of promotions and press” by Pekoe Group’s Maddie Greenberg for Broadway News — Audience behavior has shifted. Buyers commit later. Attendance is less habitual. Traditional media carries less singular authority. The pathways that once guided ticket decisions — reviews, feature coverage, word-of-mouth — no longer operate in a clear sequence. Discovery now happens in fragments: a post glimpsed in passing, a brand collaboration encountered offstage, an advertisement as a moment that lingers just long enough to register. The result is less an awareness funnel than an awareness collage: a non-linear journey of touchpoints across media, partnerships and environments... Click To Read The Full Article