PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “A weekend in the life of a brand partnerships and promotions manager” by Pekoe Group’s Maddie Greenberg for Broadway News — I’ve always kept a packed calendar. In my youth, balancing theater rehearsals, classes and a social life paved the way for early mornings and late nights as a theatrical press agent — my first Broadway job — shuttling between shoots, press previews and opening nights. The fast-paced world of my childhood primed me for a career built around juggling high-stakes responsibilities... Click To Read The Full Article