PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “Showing your Broadway colors: why color matters in advertising” by Pekoe Group’s Reginald Gordon for Broadway News — In an advertising campaign, every piece of creative works in concert with the others. Most potential ticket buyers will encounter your show several times before ever deciding to purchase — whether through an Instagram ad, a subway poster on their commute or a web banner while researching online. Brand consistency is the thread that ties these moments together, with color being the most recognizable element audiences carry from one encounter to the next. A strong, cohesive color palette unifies your campaign and strengthens recall. This ensures that once a ticket buyer decides to make a Broadway purchase, your show comes to mind... Click To Read The Full Article