PEKOE POV
PEKOE POV
Helping Broadway Producers and Ad Agencies Speak the Same Language “What is user-generated content and how does it work for your marketing strategy?” by Pekoe Group’s Sarah Pollock for Broadway News — You have probably seen the acronym “UGC” increasingly across the internet and in marketing strategy documents. Short for “user-generated content,” UGC has quickly become one of the buzziest tools in digital and social media advertising. However, many brands are still unclear on how it differs from influencer marketing and how best to source and incorporate it into a show’s marketing strategy... Click To Read The Full Article